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Faced with the fall of prices, buyers finally resume power

September 4, 2025

In Toulouse, the wind turned. Real estate prices falter, the sellers still cling to their old dreams, but on the field, now the buyers who dictate the rules of the game. The pink city, a long hunt for the owners, today becomes a territory of conquest for those who know how to wait for the right time.

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Tolosa: a real estate market that falters

After years of continuous ascent, the real estate sector of Toulouse undergoes a brutal correction. The number of sales in the new collapsed by 32 % in 2024, while the prices of the elderly begin to slide slowly. For many, the sellers remain disconnected from this new reality.

For professionals, landing is definitive. “The sellers do not yet understand that the market is breaking their figure,” an expert in the sector said. This brutal observation divides opinions, among those who hope for a rapid rebound and those who see it as the end of a euphoric cycle.

Tolosa’s situation is not isolated: Bordeaux and Montpellier are going through similar crises. But in Tolosa, the speed of the rents is as surprising as much as it worries.

Buyers resume control

No more time when buyers had to hope to get good. Now the negotiations from the first visit open. The room for the maneuver is widening, sales deadlines explode and each defect becomes a card in the buyer’s sleeve.

Some investors have the opportunity to compare real estate credits before the rates increase, showing off the opportunity of a single shooting window. In a few months, the roles have been reversed: the pressure changed the field.

This phenomenon, although localized, could durably redesign the dynamics of the market, especially in attractive cities such as Toulouse where the tension of the land remains strong.

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New property: a critical situation

The new market is even more affected. Less construction permit, abandoned projects and a stock of invented explosions: all the signals have seen red. In Toulouse, the available offer has decreased by almost 50 %, with consequent stabilization of the artificial price.

The great homes, in particular T4 and T5, struggle to find buyers. Their flow period now exceeds two years, creating constant pressure on the promoters.

In the face of this crisis, many families hesitate between the purchase of a main residence or waiting for prices to decrease even more. A wait that could weigh heavily in the year 2025.

Solvinza of weakened families

The increase in loan rates has laminated the purchasing capacity of Toulouse families. Even if the prices bend, the real estate purchasing power remains bound. The slightest project must be carefully thought and anticipated.

Finding low -cost loan insurance with solid guarantees today becomes an essential lever to lighten the total cost. The hunt for the best offer has become a vital reflection to materialize an acquisition in good condition.

In this context, the slightest variation of the rates may be sufficient to relaunch or break an already unstable dynamic.

Investors: between distrust and opportunities

For investors, the pink city has not lost all its charm. Tax exemption devices continue to seduce, even if the era of easy profitability seems to be over. The investment in a second house in Toulouse still attracts some wise profiles.

But caution is in order. The withdrawals reach a record level of 37 %, a sign that the appetite for the risk has significantly reduced.

The year 2025 promises to be in high voltage, with strong competition for truly attractive goods.

What strategy to adopt today in Toulouse?

Act without haste, but act anyway. This is the advice that emerges most often. Patient buyers have a decisive advantage, but they will have to remain lucid in the face of numerous economic uncertainties.

Each project must be thought precisely, whether to buy a main residence or invest for added value. The balance of power is changing and those who adapt the winners will come out.

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Since the real estate sector remains above all a question of timing and strategy, it is better to ask that tomorrow a lost opportunity will be replaced.

And you, do you think the prices will decrease in Toulouse again?
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